Now a smartphone, tablet or laptop decorated with a bitten apple are common attributes of almost every second modern person, but not everyone knows where the history of Apple's development began. Today, this brand has already gone beyond the ordinary brand of high-tech devices.
Apple has become a symbol of its owner's high level of wealth. If you have at least one thing with this brand badge, then the status of the owner of impeccable taste will be assigned automatically. All Apple products are characterized by state-of-the-art design, every detail aesthetics and innovative technology. The firm has set an unusually high bar for its competitors, evolving into a cult following for consumers.
Every release of the next iPhone model invariably comes with huge fan lines and unprecedented media hype. People are ready to stand for several days waiting for the start of sales of the long-awaited novelty. Once in New York, a crowd of as many as 2000 gathered under the doors of a brand store. Fans took their places in line a week before the launch of the next-generation iPhone. And this is even despite the high cost of the gadget.
Such popularity of the brand has a positive effect on the company's shares. The price of securities is growing with enviable constancy. The largest investors around the world are ready to invest in Apple. Anyone can become the owner of the securities of this high-tech giant. Therefore, before starting a story about the history of the development of the "apple" trademark, I will explain what needs to be done to earn money on its securities.
How to buy Apple stock
Apple Inc. USA
Electronics, information technology
USA: Cupertino, California
Steve Jobs, Steve Wozniak, Ronald Wayne
Number of shares outstanding
Let someone spend money on smartphones and tablets, but I suggest you, with the help of Apple's success, start making good money. But first you need to acquire at least some amount of securities of this company. Can an individual buy Apple shares? Of course, yes. You just need to know through which service it can be done. You can register on the official website of the exchange Abi robot... It is this project that is the easiest to acquire and earn on company shares and other assets.
Investing does not require any specific knowledge or many years of practice. You can become the owner of Apple shares even without professional education. However, there are several interesting subtleties, without the knowledge of which it will not work to get a stable income:
- regularly study the annual reports of the legal entity in order to always be aware of the financial results of its work;
- view plans for further development and approved strategies;
- keep an eye on the state of the US economy, as the Apple brand is an American firm;
- pay attention to the dollar rate (the price of shares depends on it);
- do not forget to get acquainted with the new products of the company (any development of the next generation will give a sharp jump in the price of securities at the start of sales);
- learn to use other financial market instruments to increase your return on investment several times (in the case of a rapid growth in the value of an asset, short-term transactions are perfect).
In order not to be unfounded, I will give an illustrative example. Imagine that a new iPhone model hits the market in 2 days. This will definitely provoke an increase in the value of the company's shares, so it will probably turn out to be good money. To make a profit, you need to start buying them even before the price increases (bullish play)
It all starts with a preliminary presentation of the smartphone. Moreover, its date will be known at least a week in advance, since all the media will certainly rise up the hype. The Internet will be filled with advertisements, predictions, guesses and articles. It is simply impossible to miss such a significant and large-scale event. Thus, interest in the new product is constantly warmed up. A movement begins among investors, as experienced traders are well aware of where everything is going. The increase in demand for Apple shares logically provokes a rise in the price of the asset.
Further, the brand management announces the date of the start of sales. Moreover, in different countries, the days will probably not coincide. The first in the list of consumers are the USA and Europe. Asia and Russia are in second place. Sales usually start within 5-10 days. That is, you will have enough time to buy shares, and then sell them profitably. And here it is very important not to miss the maximum price, since very soon it will return to its original position.
In order not to do all this work manually and not to track every trend movement on the chart, use the Abi robot. Registration will take just a few minutes, but you will immediately get access to your personal account, where you can immediately organize the sale and purchase of Apple shares. With this project, everyone gets a great chance to make money over the years. You can evaluate the result of investing in Apple in 10 minutes.
So, we have already figured out the opportunity to make money on this company. It's time to get acquainted with the history of its development. How did the formation of such a powerful brand begin, and who was the first to suggest starting a company? You will find all the answers below.
Apple's unusual story: it all started in the garage
The official date of the brand's origin is April 1, 1976. And this one is not a joke at all. Its founders were Stephen Paul Jobs and Stephen Wozniak, who met while working at Hewlett-Packard. From that moment, their fruitful cooperation began.
Colleagues worked in the garage, which was equipped as a small office. It was there that the first joint "brainchild" of Jobs and Wozniak was born - the BlueBox device. In fact, they have developed a simple, but very useful hacker trick. The novelty sent certain impulses through the telephone network, which in the most natural way confused the operator's equipment. As a result, BlueBox made it possible to make free calls anywhere in the world.
Of course, such a useful invention immediately found its buyers, and even in large numbers. In total, about 200 pieces of inventions were sold, each of which brought its creators a good $ 110 revenue at that time. This event was the very first commercial triumph of two enterprising colleagues.
However, the comrades were not going to stop there. Steve Wozniak literally dreamed of the idea of creating a universal computing device that would revolutionize the high-tech market. In fact, he dreamed of a computer that is now available for purchase by every average household. In those years, such a development was perceived as something of a kind of fantasy.
Against the background of Wozniak's creative personality, Jobs turned out to be a real businessman with a good grip. As soon as the comrades had a small start-up capital, they decided to create their own company, which was called Apple Computer Inc.
Jobs and Wozniak
And at this point, a third person in Apple history emerges - Ronald Wayne. He was a former colleague of Jobs when he was still at Atari. Then Ronald was the owner of about 10% of the newly minted Apple company. However, Wayne soon sells his stake. The price for today seems frankly ridiculous - some $ 800. But at that time no one could yet predict the deafening success of the project.
Ronald Wayne and the first Apple logo
Ronald Wayne became the developer of the very first logo firms with meaning. The company was supposed to function under a proud banner with Newton and a falling fruit. However, for mass sales, such an image, of course, did not fit the word "absolutely".
The bitten apple logo of the brand, which still functions today, was created in 1977 by the art director of Regis MacKenna, Rob Janoff. At that time, the image was colored in 6 colors. And this is not a simple whim of a creative person in the style of “I'm an artist, I see it this way”. The logo symbolized the name of the smallest particle of information transmission - byte (byte), which in translation from the English language meant "bite".
Apple has undergone many dramatic changes before it became what modern users know it. At first it turned into a semi-transparent with a blue tint, then a black and white version appeared, then an idea with colors "aqua" and "chrome" appeared. The current version was developed and approved already in 2014.
How Apple logos changed
There are several assumptions about the name of the company. One of the most plausible is the version according to which the Apple project simply had to be in the telephone directory just above its direct competitor Atari. Quite smart, isn't it?
The beginning of the era of the first PC
Stephen Wozniak's dream and work came true, and soon the first PC called Apple I saw the light of day. If earlier computers were huge bulky machines of frightening appearance that occupied a separate room, now every layman could afford such a device.
Apple I looked like a typewriter, had a wooden box-like case with a set of plastic keys and came without a monitor. The computer received a processor with a frequency of 1 MHz and 4 KB of RAM. Of course, such indicators cannot be compared with current cars. Now any the cheapest smartphone can boast many times the best equipment. At that time, however, Jobs and Wozniak had actually made a revolutionary breakthrough in portable computing. The Apple I received immediate consumer acceptance. Colleagues sold about 50 cars and seriously thought about continuing the lineup.
Apple's first computer
In April 1977, the presentation of the second generation PC took place. The Apple II was already more like a personal computer in its modern sense. By default, the device was equipped with a color monitor, a couple of slots for floppy disks, and a built-in keyboard. This time the case was made of plastic, which gave the computer a more high-tech appearance. And the Apple II also had built-in speakers, which delighted buyers. In the 70s, such a novelty received tremendous success and became the best-selling model in the world. In total, almost 5 million copies were sold.
Second Apple computer
For this PC, the first games have already begun to be released. They had simple graphics, but they were colored and story-driven. The iconic Mystery House is a great example. This game has received universal acclaim due to its striking design. Text counterparts were noticeably inferior to her.
One of the first graphics games for the Apple computer 2
And this is where the history of Apple's development takes a small step aside. The company continues to move forward, but, as often happens, not without pitfalls and obstacles.
Creation of the 3rd generation PC and the emergence of the Apple Lisa
In 1980, the firm expanded beyond a small local organization. She issued shares that immediately went to the NASDAQ, the largest stock exchange of the time. The starting price was $ 22 per unit. Since the company did not stand still, but was constantly developing and releasing all new generations of modern high-tech devices, the cost grew exponentially. In 2012, the price of one Apple share reached $ 500.
However, the path of brand development cannot be called an easy one. In 1981, one of the founders of the company, Stephen Wozniak, gets into a serious car accident. And that was just the beginning of a difficult period for Apple. The ideological mastermind of the brand was forced to retire for a while.
Apple computer 3
This period coincided with the emergence of problems in the third model of Apple's PC. Sales dropped sharply as the high cost (almost $ 7800 per computer) combined with the constantly overheating case was clearly not to the liking of consumers.
Another model, called the Apple Lisa, was also not in great demand. Having invested a colossal amount in its development and placing special emphasis on improved graphics, the company clearly made a serious oversight. Computers were gathering dust in warehouses, and people seemed to have completely lost interest in this product.
Apple Lisa computer
The result was a massive layoff of employees. The company found itself dangerously close to imminent bankruptcy. In such a crisis situation, it was extremely important to make the right decision on the part of the management team. And Stephen Jobs went to extremes. In 1983 he invited John Scully to the position of CEO. The new employee most recently held a similar position at PepsiCo and had an excellent reputation.
The beginning of the Macintosh PC era
In 1984, the firm completely abandoned the development of the Apple line of computers. A completely new at that time PC model entered the scene, giving odds to all competitors in terms of its manufacturability. The first device in the series was the Macintosh 128K. And this miracle of technology immediately rose to the same level with the brainchild of IBM. The product turned out to be more than successful. The first Macintosh received a convenient mouse and graphical interface. The company was on the mend again, and Apple moved to a new stage of business development. It was the Mac project that allowed the brand in the future to only enlarge its scale and increase revenue.
Apple Macintosh computer
September 1985 was another difficult period in Apple stories... Steven Jobs and CEO John Scully have had serious disagreements. It is for this reason that the founder of the brand decides to leave the position of chairman of the board of directors. But he did not sit idle for a long time. In the same year, Jobs opens another firm called NeXT.
The departure from Apple of such an important figure did not go without consequences. It became much more difficult for business to stay afloat, as powerful competitors were not going to give up their positions and leave the market. Even the new Macintosh models did not diverge as actively as before.
A prime example is the release of the second generation Macintosh in 1987. For the first time, the PC received support for color graphics. Everything looked, of course, very beautiful and impressive. However, the cost was clearly beyond the reach of most consumers at the time. The price tag of the novelty has almost reached the level of $ 10 thousand.
Apple Macitosh 2 computer
Despite the difficulties that arose in business, Apple, which had already become a corporation, did not stop trying to conquer the digital technology market. The development department worked hard, so very soon another novelty saw the light, marking the start of sales of personal computers of a completely different form factor.
Apple's first laptop
A year before the breakout 90s, the firm introduced the Macintosh Portable. He weighed, of course, a lot, and he did not differ in special subtlety of the case. However, it became a real sensation in the world of high technology. Indeed, now everyone could take a computer with them on vacation or for a walk, without being tied to an outlet. The laptop received a monitor measuring 9,8 inches and a display resolution of 600 × 400 pixels. Pretty good for 1989. And the price turned out to be quite democratic. The novelty was sold for an average of $ 6500 apiece.
The second model of the portable PC was called PowerBook 100. This version turned out to be much lighter than the previous one, which made the work with this device much more comfortable. Now the PC weighed 5 kg less. Without an outlet, the technique could exist for about 3 hours. This version of the laptop came to the liking of buyers. In its first year of sales, the PowerBook 100 brought the development company $ 1 billion.
Apple PowerBook laptop
Realizing that they managed to find a "gold mine", the Apple leadership began to actively develop the line of "Macintosh". Very soon the company presented a truly amazing and multifunctional device with a built-in TV tuner. However, the most significant and memorable was the release of the 20th Anniversary Macintosh. The developers clearly worked hard on every detail of the exterior of this PC. A fancy computer came off the assembly line, equipped with a freestanding keyboard, a large 12,1-inch display and already 32 MB of built-in RAM. Apple has also taken care of the high-quality sound lovers. This model also came with a real subwoofer, courtesy of Bose.
Apple 20th anniversary macintosh
However, despite such a resounding success in the market, the volume of the company's debts did not want to decrease. Things didn’t go the way the brand’s management wanted. Apple could well have sunk into oblivion already in the 2000s. However, the history of Apple's development has once again made an unexpected trick, bringing a fading corporation back to life.
Jobs' triumphant return: the era of the iMac
This desire of the former creator of the brand was completely voluntary. As he personally admitted later, it was beyond the strength of its creator to observe the decline in the development of his offspring. Jobs took over as CEO and went straight to work. The result did not have to wait long. In 1998, thanks to the efforts of the founder of the brand, Apple actually experienced a rebirth. The profit increased significantly, which helped the company not only to pay off all its debts, but also to start working again with a profit.
1998 was marked by the start of sales of a whole line of i-devices. The iMac G3 PC was the first to come out. Simultaneously with this event, the value of the company's shares suddenly rises by 19%. The new device was made a monoblock. It was equipped with a 15-inch monitor, and 13 color options for the case went on sale right away. The customers liked the model for its simplicity in work. Complex and cumbersome technologies have faded into the background. Now the user only needed to independently connect additional accessories that came with the iMac G3 (mouse and keyboard), and then click on the activation button.
Apple iMac computer
The next year was marked by a novelty in the form of a laptop. The iBook model was similar in functionality and design to the previous version of the candy bar. However, this option has become really convenient, practical and relatively easy compared to all previous devices of the company. Just look at the luscious color scheme and ergonomic design of this laptop. For 1999, this was a real breakthrough.
Apple iBook laptop
Jobs didn't take over as CEO for long. After the triumphant release of a fundamentally new series of products, he again led Apple. In 2000, Steve presented the unique operating system Mac OS X. On its basis, PCs produced under this brand began to improve much faster, over and over again striking consumers with fantastic design and built-in functions.
The PowerBook G4 and its full-format stationary counterpart, the iMac G4, enter the scene. Jobs did not deviate from the already popular candy bar style. But this time the PC turned out to be more like a TV, standing on an elegant metal leg.
Apple iMac G4 computer
The emergence of the iPod line
Technological progress did not stop. Apple set the bar high and was not going to lower it. The company's management was sensitive to changes in consumer demand, so in 2001 a presentation of a multifunctional audio player with a pleasant laconic design took place. The novelty became the beginning of a separate branch of the i-device series and received the quite logical name i-Pod Classic 1G. This small and really handy player caused a standing ovation when Steve Jobs demonstratively took it out of his jeans pocket and announced that its internal memory can store up to 1000 music tracks.
Audio Player Apple i-Pod Classic 1G
It is worth saying that the sales volume was overwhelming. And Apple managed to capitalize on this popularity twice, additionally creating a virtual store in which it was possible to purchase small games, music and various video clips in a suitable format for the iPod. This development is relevant to this day. Few don't know about iTunes. The business grew and developed, which allowed the company to soon open a retail chain called the Apple Store. This gave buyers the opportunity to purchase any product they liked, having previously tested it and choosing from several options.
As you can see, the corporation has blossomed again, which could not but affect the attractiveness of its securities for investors. Their presence on the world's largest stock exchanges allowed an individual or legal entity to buy Apple shares without any difficulty.
Since the new audio players were very popular, it was decided to continue working in this direction. A few intermediate models have not received much success, but the versions of the iPod Touch and iPod nano hit the bull's eye. It was these devices that later received a whole separate grid of modifications.
iPod Touch has evolved into a multimedia high-tech pocket assistant. If you remember, such a thing looked like a small modern mobile phone, and was equipped with only one function button. Its miniature sibling was to the taste of everyone who preferred compact dimensions to a large color display. The era of the iPod came to a close in 2015. It was then that the first iPhone entered the scene, combining the functions of a huge number of devices.
Apple iPod nano and Apple iPod Touch
Simultaneously with the release of the audio player, the company introduced the world to the new Mac mini portable computer. In fact, this is a full-fledged workstation with 40 GB of ROM and 256 MB of RAM. It came without any additional accessories included, so the user needed to purchase a mouse, monitor and keyboard.
The Mac mini has proven to be ideal for office work. As a rule, it was purchased as a compact mobile server, since the amount of memory at that time was impressive. This device did not leave the market and is produced to this day. In 2018, the company made the last update to this unusual product.
Apple Mac mini computer
The emergence of the MacBook
The PowerBook series of laptops were already morally outdated by that time, so the company decided to discontinue production and please Apple fans with something fresh and relevant. The MacBook came onto the scene with a unique magnetic MagSafe connector that made charging much more convenient and faster. Since the novelty immediately sold out from the brand stores, variations were subsequently developed with the Pro prefix, as well as Air. The latest modification has earned fame as the thinnest and lightest laptop in the world.
Apple MacBook laptop
The history of the line of branded smartphones began in 2007, when, at a regular presentation, Jobs showed the public a unique device with a touch screen instead of numerous plastic buttons. With this novelty, Apple pushed all its competitors far back, since the phone really turned out to be extremely unusual.
The first iPhone 2G model had rather modest parameters by modern standards. But then this device seemed fantastic. We can say that it was in 2007 that the history of Apple received a new chapter, which made the corporation famous.
Apple iPhone 2G Smartphone
In the future, each subsequent generation of the iPhone underwent significant changes, which over and over again improved the phone and turned it into an amazing device, more like high technology of an alien class. For example, the fourth version was remembered by fans of the brand for the appearance of iOS. The fifth model received an enlarged display and a Lightning connector.
Apple iPhone 5 smartphone and Lightning connector
The era of tablet computers
The pace of life was accelerating, and laptops were not always convenient for their owners. Gradually, the company faced the question of developing a new PC format that would become more mobile, lighter and easier to transport. In 2010, at a presentation in San Francisco, Apple demonstrates the first iPad. The device gets critical acclaim and sales hit all records again. Therefore, in the future, the line of Tablet PCs is constantly being improved along with the iPhone.
Apple iPad Tablet
The role of Stephen Jobs in the history of Apple cannot be overemphasized. He not only created a world-class brand, but also managed to pull the company out of debt, transforming a small garage office into an empire with revenues in the billions of US dollars. Unfortunately, in August 2011 the progenitor of the company was forced to leave his post due to health problems, and in November he was gone.
The main principle of Jobs' work was the constant striving for excellence in each of his products. He literally burned with ideas and a desire to invent something fundamentally new on the market. Stephen has always kept his finger on the pulse of consumer demand and knew how to put his brand products in the first place.
Apple CEO Tim Cook
After the death of Jobs, his post was taken by Tim Cook, who did everything to become the ideological successor of his predecessor. Today it is he who heads the Apple company. Under the leadership of Cook, the company continued to develop and by the end of August 2018 became the leader in terms of the amount of capitalization. It reached the $ 1 trillion mark.
The next version of the MacBook
The series of thin multifunctional laptops has been continued. Soon the world was introduced to the new MacBook Pro Retina. As the name suggests, the main difference from its predecessor was the multi-pixel display. He made the picture as clear and bright as possible. This laptop was the first PC to feature an all-new screen that impressed with image quality.
Apple MacBook Pro Retina laptop
iPhone - the style icon of modern smartphones
Another highlight was the launch of the fifth generation of unique touchscreen mobile phones. This time, the 5S model was included in the list of the most successful new products due to the built-in fingerprint sensor (fingerprint reading). Now the protection of personal information has reached a new level, since it has become simply impossible to unlock the phone without the presence of the owner.
Apple iPhone 5S smartphone
In September 2014, the presentation of the sixth versions of the iPhone took place, which received enlarged screens from their creators. Models with prefix 6 and 6 Plus differed from previous phones by 4,7- and 5,5-inch displays, respectively. Image quality has also been taken to a new level. It was these smartphones that Apple began to consider as its specific standard.
Apple iPhone 6 smartphone
In 2016, the iPhone SE model was born, which took over the design from the fifth generation phone, but at the same time received an improved "filling", which was already characteristic of versions 6 and 6S. This decision was due to the massive popularity of previous smartphones. By the way, the sixth device in this line is still relevant.
Apple iPhone SE smartphone
In the seventh generation of the iPhone, the focus was on cameras. The smartphone received 2 lenses at once on the front panel. Additionally, a 12-megapixel sensor was introduced, which made the pictures much better. In addition, it was from this model that Apple completely abandoned the 2,5 mm connector.
Apple iPhone 7 Plus smartphone
The revolution in the iPhone lineup was made by the version with the X prefix. In 2017, the company presented a model with the ability to unlock the screen using facial features (Face ID technology), built-in wireless charging (similar to that of the eighth generation) and the complete absence of function keys. Now the entire front panel of the phone consists exclusively of one display.
Apple iPhone X smartphone
Every year the firm releases a new iPhone model, constantly improving the design and introducing variety in the color scheme. Some phones began to support work with two SIM cards at the same time. Others turned out to be equipped with ultra-modern cameras, with which it is quite possible to shoot a full-fledged video clip. We can only guess where such sophisticated innovations will lead us.
Development of the iPad line
So, Apple's history has been very diverse. The company produces a lot of interesting and unique devices, which, despite the rather high price tag, are already sold out at the very start of sales. The line of tablet computers is evolving on a par with generations of smartphones, since these smart things are not inferior in performance to a full-fledged PC. Now the iPad lineup consists of the following key varieties:
- mini (one of the most compact tablets on the market for these products);
- Air (thinnest version);
- Pro (the most powerful flagship with unique performance).
Apple iPad Tablet
Apple monoblocks and laptops
Full-size computers are also regularly updated and updated. MacBook and iMac are distinguished from their competitors by increased power, unique technical characteristics, and a truly royal price tag.
Monoblock Apple iMac
Laptop models with the bitten apple icon are still very popular. Along with phones, they are updated about once a year. The company is constantly experimenting with display sizes, offering its users options with 13- and 15-inch screens. Note that both versions are selling well.
Apple MacBook Air / Pro Series Laptops
Smart mini gadgets Apple Watch
This novelty has come to the taste of people who prefer to lead an active lifestyle. Since 2014, the company has released under its own brand a range of multifunctional watches that record the level of oxygen in the blood of its owner and measure the pulse. As a result of the improvement, the device has acquired an enlarged touchscreen display, on which it became convenient to read text messages.
Apple Watch smartwatch
What else is interesting to offer Apple
The brand's products include not only high-tech devices, but also related accessories. For example, the wireless Magic Mouse, which was presented back in 2009. It is equipped with a touch panel instead of the usual keys and supports MultiTouch technology.
Apple keyboard and mouse
But these are not all interesting accessories from the "apple" brand. Apple has a full line of keyboards that offer a softer, more comfortable touch than the classic, low-cost options. They also make much less noise. The list of original additions also includes the Apple Magic Trackpads, as well as the Apple Pencil stylus. It is specially designed for tablets to take notes and drawings.
Stylus for Apple Pencil tablets
An equally well-known accessory is the branded Apple Earphones. This model was wired and often came bundled with smartphones. But the AirPods variant has already been created with the aim of giving its owners complete freedom of action. Now this model comes with a proprietary wireless case.
Apple AirPods Wireless Headphones
This is not the whole list of devices manufactured by Apple today. The company manufactures network equipment, which includes Wi-Fi access points and routers.
Apple AirPort router
I can not ignore the music speaker with voice control. This smart little gadget called the Apple HomePod can directly connect to the Internet and work with the Apple Music service. And you probably already know about the voice assistant Siri.
Smart speaker Apple HomePod
The company has not bypassed its attention and television. As you can see for yourself, the history of Apple includes several dozen of the most diverse inventions that have become pioneers in the high-tech market. A great example is the Apple TV digital set-top box, which allows you to purchase and watch content from iTunes.
Apple TV media player
Related services and software developments
Over the years of its existence, the company has created a large number of proprietary operating systems. Today, the latest versions of Apple operating systems are:
- iOS 14 (for smartphones, tablets and audio players);
- macOS Big Sur 2.3 (for PC and servers);
- tvOS4 (for TV boxes);
- watchOS 3.3 (for smartwatches).
In addition to the unique technologies Face ID, MultiTouch and 3D Touch, the Siri digital assistant is also on the list of interesting developments. Nowadays, it is present in almost every Apple device.
Apple Siri, a cloud-based personal assistant
I will devote a couple of lines to custom services that help the company's clients update their playlists, always keep abreast of new movies, and also pay using gadgets: iCloud, Apple Pay, Apple Music. The most important development was the Apple Homekit smart home shell. It gives the landlord access to control lighting, thermostats and other digital shells through the brand's products (smartphones, tablets, all-in-ones and laptops). Now this system is becoming more and more popular.
Smart home Apple Homekit
Thus, Apple occupies a huge niche in the digital industry. This is a broad-based company that dictates the fashion for modern gadgets. Find out for yourself how much easier and more comfortable your life can become when these wonderful smart devices with the bitten apple logo appear in it. They are the fruit of the hard work of thousands of people striving to overtake progress and surprise the world with their innovative technologies.
Apple's history is full of ups and downs. Still, there is one thought that went through all the stages of the formation of this giant of high technologies. As Stephen Jobs said, "The best way to predict the future is to invent it." This phrase has become the motto of a close-knit Apple company.